This year's tracks follow the themes set at last year's CASE V/CASE VI Joint Conference, with tracks designed by theme instead of profession.
Advancement Fundamentals—this track will focus on the basic functions of the profession. For example, a session might focus on how to start a student alumni association. In general, this track will highlight issues facing those with up to five years experience in advancement.
Critical Issues—this track takes a more comprehensive look at the important topics facing the profession. For example, a session might focus on the communication strategy needed to imbed an annual fund campaign into an existing alumni relations event. Think how the various units within advancement cross over and work together to achieve institutional priorities.
Key Decision Makers—this track is for the vice president or executive director who makes top-level decisions within advancement. For example, a session may focus on staff recruitment and retention.
Personal Development—this track is for all advancement professionals who want to expand and polish their professional skill-set. For example, a session might focus on dining etiquette when meeting with a prospective donor.
Check out the track sessions using the navigation on the left!