The Life Cycle of Engagement, An Innovative Organizational Model
Sunday, 2:30 – 3:30 p.m.Michigan Technological University is pleased to present our Student Affairs and Advancement Lifecycle of Engagement model for the CASE V conference session. This session details the successful fusion of Michigan Tech’s student affairs, advancement and alumni engagement units. This organizational structure has incorporated a dynamic and very unique organizational model that engages students from pre-college programs through their planned gift. This merger brought together the following departments; advancement, alumni engagement, enrollment management, university relations, marketing and communications, athletics, the dean of students and student activities. To our knowledge, there are no other higher education institutions that have aligned Student Affairs and Advancement under one Vice President for Student Affairs and Advancement.
Merging these units supports the long-term success of our students and Michigan Tech’s capacity for fundraising. This model encompasses the full spectrum of recruiting students, retaining them and investing in their success, to their transition to alumni, and finally as donors and friends of the University. While this structure is not common on many campuses, Michigan Tech is known for being innovative, distinctive, and perhaps a bit quirky. The opportunity to do something different arose; we embraced it and have reorganized to support our students, alumni and donors.
William R Roberts, Associate Vice President of Advancement and Alumni Engagement, Michigan Technological University
Les Cook, Vice President for Student Affairs and Advancement, Michigan Technological University
Alumni and Development: Leveraging Collaboration
Monday, 9:00 – 10:00 a.m.This session focuses on the true partnership of alumni and development working together to leverage resources for mutual outcomes. It takes into consideration shrinking budgets and staff resources, and will highlight engagement, stewardship and cultivation strategies during a campaign cycle. Areas of reference will include events and engagement strategies, community and corporate programming, cost sharing, and collaborative national campaign events. Additionally, we will introduce tools that have advanced our alumni and development objectives by streamlining systems, planning and reporting to include alumni affinity scoring used for segmented target marketing and engagement. Finally, we have created an alumni engagement management tool that compliments the development model by entering alumni actions into the database making this a truly collaborative effort in developing strategy and execution through portfolio management.
Adrienne Bass, Associate Vice Chancellor, University of Milwaukee -Wisconsin
Patrick Kessenich, Chief Operations Officer and Director Major and Planned Gifts, University of Wisconsin- Milwaukee
ECE Expeditions: Utilizing Alumni Volunteers to Create VIP Engagement Experiences for Students
Monday, 9:00 – 10:00 a.m.
Electrical and Computer Engineering at the University of Michigan has taken a proposal from an alumni council subcommittee and launched a new VIP engagement experience for current students. ECE Expeditions places a unique emphasis on seeing the inside of an organization through the eyes of a Michigan engineering alumnus. Visits are carefully crafted by partnering with alumni to highlight the daily lives and career paths of engineers including projects they undertake, challenges they face, and opportunities they have to grow. Join us to learn how the program was established, what we’ve learned after four trips and what’s next.
Kristin McDonough , Electrical and Computer Engineering Alumni Relations Manager, University of Michigan
Lisa Armstrong, ECE Unit Administrator, University of Michigan
Ann Stals, ECE Events Manager, University of Michigan
Commit, Kill or Reinvent: What to do with Events that Just Don’t Work
Monday, 10:30 – 11:30 a.m.We all have (at least) one: the event we dread planning. It drifts in the wilderness, seemingly without purpose or merit — and yet, “we’ve always done it this way.” In this session, we’ll provide a roadmap for tackling, transforming and, yes — taking out — your organization’s wayward events. Through real-life examples, we’ll provide a road map for assessing events and utilizing data to gain buy-in from leadership to take the crucial next step: to reinvest, reinvent or kick it to the curb.
Matthew S. Helmer, Executive Director, CSU Events & Community Engagement , Colorado State University
Angela M. Joens, Assistant Vice Chancellor for Development Outreach, University of California Davis
Engaging Young Alumni through Successful Volunteer Leadership
Monday, 1:30 – 2:30 p.m.With a rapidly expanding young alumni population, Oakland University saw a need to create meaningful connections with its most recent graduates – and thus the Young Alumni Council was born. Over the past three years, the Young Alumni Council’s objectives have focused on serving one-third of the alumni population through innovative niche programs and sold-out events. In this one-hour session, explore how the council gained traction and found success by identifying key volunteers, focusing on social engagement, recognizing recent graduates, and educating young alumni on the power of philanthropy with collaboration between alumni engagement and annual giving.
Amanda Fylan, Assistant Director of Alumni Engagement , Oakland University
Diversity and Inclusion- Thoughts and Strategies from the Field
Monday, 3:00 – 4:00 p.m.As the years have passed, the student body and alumni population at your institution have grown increasingly diverse. How do we meet the needs of our ever-changing student body and create a reality in which we are serving all of our students and alumni, not just those with dominant identities? How do we ensure that our alumni are able to relate to our student body as it exists today? How do we, as professionals, do our part to create an equitable environment for ourselves and our colleagues?
Representing three different institutions and a myriad of personal experience, we’ll share some strategies and thoughts on how we, as alumni relations professionals, can insure that we are assisting all alumni and growing the engaged base. Additionally, we’ll offer some current definitions and thoughts on subjects such as microaggressions, safe spaces, intersectionality, and more. Attendees will be encouraged to discuss thoughts on current discourse and best practices in diversity and inclusion.
Bobby Dunlap, Senior Associate Director, Alumni Engagement, Northwestern University
Neely Heubach, Associate Director, Alumni Engagement, Macalester College
LaDarius Gorden, Assistant Director, Student-Alumni Programs, Purdue University
Does your alumni board provide value?
Tuesday, 9:00 – 10:00 a.m.Is your Alumni Board relevant today and for the future of your institution?
We will share the Strategic Alignment process of the Northwestern Alumni Board and professional staff undertook to develop common goals, improve transparency and communications and provide meaningful engagement for volunteers.
Laura Wayland, Executive Director, Northwestern Alumni Association & Alumni Engagement, Northwestern University
Mark Ledogar , Immediate Past President, Northwestern Alumni Association, Northwestern University
Samir Mayekar, President, Northwestern Alumni Association, Northwestern University
Tuesday, 9:00 – 10:00 a.m.Anna Ghiotti, Marketing Specialist at Harper College, and Cassie Petoskey, Assistant Director for Alumni Engagement at Northwestern University, will discuss the implementation of two different types of virtual alumni engagement opportunities. Ghiotti will discuss Harper College’s Virtual 5K, an annual virtual event, and Petoskey will discuss the Northwestern Alumni Association podcast, an ongoing virtual engagement program. They will discuss how to stay relevant with alumni through launching innovative programs, through the lens of either annual and/or ongoing virtual programs. They will review how they developed each new program; from where the idea came from to getting buy-in from senior leadership to the logistics of managing an additional program.
Anna Ghiotti, Marketing Specialist, Harper College
Cassie Petoskey, Assistant Director, Alumni Engagement, Northwestern University
From Theory to Best Practice – An Alumni Engagement Metric Discussion
Tuesday, 10:30 – 11:30 a.m.In Summer 2018, CASE published its Alumni Engagement Metrics Whitepaper. The Whitepaper provides a basic framework to measure alumni engagement. This session will review the Whitepaper framework and will provide practical examples of how your institution can measure alumni engagement and begin developing its own engagement metric.
Caryn Korman, Director of Alumni Relations, University of Minnesota
Josh Harraman, Associate Vice President for Alumni Relations, Rutgers University